More than a job title.

Creative by nature. Strategic by experience. People-first by choice.

I've worn a lot of hats throughout my career. Marketing leader, creative strategist, photographer, event planner, community advocate, and the person who somehow ends up figuring out how to make the big idea actually happen.

I've never been particularly good at fitting into just one box, and I wouldn't have it any other way. I'm curious, direct, and usually taking in more than I'm saying. I believe in showing up for people, asking better questions, and finding opportunities to make things happen.

Woman posing beside a Sioux Falls Leadership Summit “Rising in Excellence Nominee” display featuring her portrait.
Plus-size woman with red hair wearing an oversized black “EVERMORE” sweatshirt, blue jeans, and white platform shoes in a minimalist studio.

Behind the professional

I'm Bethany. A creative thinker, community advocate, and someone who has always believed that some of the best experiences in life start with saying yes.

I've never been afraid to try something new, embrace a little change, or take on something I haven't done before. Sometimes that means stepping outside my comfort zone, sometimes it means learning as I go, and sometimes it turns into something I never could have planned. I've found that being open to new experiences has introduced me to some pretty incredible people and shaped more of my life than I ever expected.

That curiosity has taken me in a lot of directions. I've spent years involved in theater and music, studied graphic design, built a wedding photography business, and opened my home to junior hockey players from around the world. Not everything has gone according to plan, but I've learned something from just about all of it.

Giving back has been part of my life for as long as I can remember. From volunteering as a kid and securing grant funding in high school to serving on nonprofit boards today, I've always believed in finding ways to contribute to the communities and people around me.

I'm an observer, a question-asker, and I care about making people feel welcome, building genuine relationships, and being someone others can count on.

I'm also someone who appreciates an audiobook at 1.5x speed, Christmas trees on November 1st, a crispy Diet Coke, a little sarcasm, and the occasional unconventional idea. I've been known to create a few of those myself.

At the end of the day, I want to keep learning, experiencing new things, and leaving things a little better than I found them. I take my responsibilities seriously, but I've never believed that means taking myself too seriously.

Milestones & Moments

  • 4 Under 40 Award Winner - Young Professionals Network

  • Distinguished Alumni Award, Service to Community Winner - Mount Marty University

  • Heart of Bethany Award, Inaugural Recipient & Namesake - Evermore Blooms

  • 3-time Diplomat of the Month - Sioux Falls Chamber

  • Young Woman of Achievement Nominee - EMBE

  • Rising in Excellence Leadership Nominee - SME

  • 2026 Clarky Award, Best Sponsorship Activation - USHL

  • 20 On The Rise Nominee - Honeybook, Rising Tide, & Peerspace

  • Selected as one of five for a Chick-fil-A Corporate Marketing Director focus group, out of 3000 nationwide stores.

Smiling woman holding a letter board reading “A rising tide lifts all boats” in front of a blue brick wall.
Five people, including three hockey players in blue uniforms, pose together on an indoor ice rink.

A few things that make me, me

There's a lot more to me than marketing strategies, campaign results, and board meetings. Here are a few things you probably won't find on my résumé.

My home has a hockey roster

My husband and I are a billet family for junior hockey players, which means our home regularly includes teenage boys chasing their hockey dreams. It's part host family, part life coach, and occasionally a crash course in teenage boy logic. But beyond the hockey, it's about giving these young men a place where they can feel at home, be themselves, and know someone is in their corner.

I ran a movie rental business out of my dorm room

Before streaming was a thing, I had a massive DVD collection and a pretty solid side hustle. For 50 cents a night, fellow students could rent movies straight from my dorm room. Every DVD had its own label, and the profits helped fund my laundry quarters.

I've always loved movies, and I'm still known to slip a movie quote into everyday conversation. Some people have a reference for everything. Mine just happens to come with a screenplay.

I know how to get the shot

For years, I ran a wedding photography business alongside my professional career. I became known for my signature dip-kiss pose, perfected the photographer's squat, and learned that a wedding day runs a lot smoother when someone has a plan.

I created timelines, coordinated shot lists, and kept the day moving while making sure couples could actually enjoy it. I loved the creative side, but I loved bringing order to the chaos just as much.

My hair has had a few rebrands

Blonde. Red. Blonde again. Back to red. For a while, my headshots had a shorter shelf life than most marketing campaigns. I've stuck with red for quite some time now, but don't be surprised if a blonde version of me makes an appearance somewhere in the archives.

Woman holding a Diplomat of the Month certificate beside the Greater Sioux Falls Chamber of Commerce sign and flags.

Leadership beyond the job description

I've never believed leadership begins or ends with a title.

Some of the most meaningful opportunities I've had to lead have happened outside of my day-to-day work, through community organizations, volunteer initiatives, and rooms filled with people who care deeply about making things better.

Over the years, I've had the opportunity to serve in leadership and advisory roles with the Greater Sioux Falls Chamber of Commerce, Washington Pavilion, Experience Sioux Falls, and Sales & Marketing Executives. These experiences have allowed me to contribute to conversations about community growth, business development, the arts, and opportunities for women in leadership.

I value being part of something bigger than myself, but I also believe a seat at the table comes with a responsibility to contribute. I ask questions, offer ideas, challenge perspectives when needed, and look for opportunities to turn conversations into action.

I've been fortunate to receive recognition for my work and community involvement, but what matters most to me is the trust people place in me, the relationships built along the way, and knowing I've contributed something worthwhile.

Because to me, leadership isn't about being the most important person in the room. It's about helping the room accomplish something important.

  • Greater Sioux Falls Chamber of Commerce: Executive Leadership Team, Diplomats

  • Washington Pavilion: Vice Chair, Operations Committee

  • Experience Sioux Falls: Board Member

  • Sales & Marketing Executives: Sub-Committee Chair, Women in Business

  • Forward Sioux Falls: YPN Cabinet Member

  • Sioux Falls Community Foundation: Scholarship Application Volunteer

  • Evermore Blooms: Bloombassador

  • Sioux Falls Stampede: Billet Family

  • America’s Kids Belong, Make-A-Wish, Children’s Home Society: Photographer

  • Bridging the Gap, Think3D: Fundraising Co-Captain

Where I have served

Color Run participant covered in colored powder, wearing a pink tutu and race bib in a stadium surrounded by fellow runners

Enough about me. I'd love to hear your story.

Whether you're looking to collaborate, exchange ideas, talk about a new opportunity, or just have a really good conversation, I'd love to connect.

Fair warning: I have a running list of icebreaker questions, and I'm not afraid to use them.

>> email bethany