At the Sioux Falls Area Humane Society, I led a full-scale brand transformation that modernized the organization and reconnected it with the community. I directed every aspect of marketing, from strategy and creative development to campaign execution and media partnerships, to shift perceptions and bring the brand into a new era of relevance.

Through a comprehensive digital overhaul, I implemented content strategies that grew engagement by 49%, revitalized our social presence, and expanded reach across platforms. I also led creative fundraising initiatives that drove a 30% increase in revenue, developed targeted donor communications, and introduced campaigns that deepened long-term community support.

Collaborating closely with leadership, volunteers, and external media, I ensured every initiative aligned with the organization’s mission and values while maintaining a consistent, compassionate brand voice. From earned media coverage and viral campaigns to local partnerships and storytelling efforts, my focus was on strengthening the connection between people, pets, and purpose.

This work not only elevated the Humane Society’s visibility but also reestablished its identity as a trusted, modern, and community-centered organization positioned for continued growth.