At the Sioux Falls Area Humane Society, I spearheaded a brand refresh that re-engaged the community and brought the organization into the digital age. I developed and executed targeted content strategies, leading to a 49% increase in social media engagement and strengthening our online presence. I also managed impactful fundraising campaigns, driving a 30% increase in revenue, and worked closely with media partners to secure press coverage that expanded brand recognition. My efforts focused on creating marketing strategies that not only raised awareness but also fostered long-term relationships with donors and the community, ensuring the Humane Society’s continued growth and success.