Hey, I’m Bethany.
Strategic marketing leader helping brands grow with clarity and intention.
My approach
Strategy
Every strong brand starts with intention. I bring structure to ambiguity and clarity to complexity, helping organizations define who they are, how they show up, and where they’re going next. From rebrands and growth campaigns to marketing audits and system design, I focus on creating strategy that inspires action, not just plans that sit on paper.
I approach every project with curiosity and care, digging into the data, audience sentiment, and brand touchpoints to uncover what’s working, and what’s getting in the way. Whether it’s a full audit or refining a campaign, I translate observations into clarity and momentum.
Connection
I believe brands are built on a connection that goes deeper than visibility. It’s about clarity, emotion, and alignment. It is an understanding of what people care about and reflecting that back with intention. My work combines creativity with insight, helping brands grow in a way that feels both purposeful and personal.
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Campaigns Reaching 10M+ Viewers
across digital and experiential brand initiatives
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13+ Years Leading Marketing Strategy
from rebrands and digital growth to organizational alignment
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200+ Local Partnerships Built
strengthening community connection and driving measurable brand growth
What people are saying
"Bethany consistently demonstrates a strong dedication to personal and professional development, always seeking out new challenges and responsibilities to further enhance her skills. Most importantly, she is kind, compassionate, and immensely talented. A rare combination.."
Vaney Hariri, Think3D
"Bethany possesses a rare blend of artistic vision and technical skill. Her ability to translate ideas into stunning, impactful designs is unparalleled, and her attention to detail ensures every project she touches exceeds expectations...”
Chris Hintz, Pinnacle Productions
Accolades & viral wins
Young Woman of Achievement Nominee, EMBE, Sept. 2025
4 Under 40 Award Winner, YPN, August 2023
Women in Business Excellence in Marketing Nominee, SME, 2024 & 2025
“Kitten Eclipse” Viral Video, TikTok 8 million views, 3 million Facebook/Instagram views, Featured on the Dodo and various news stations
“Kitties in the Club” Meow Viral Video, TikTok 10 million views, 3.5 million engagements.
“If we say your friends name…” Viral CFA video, 8.2 million views on Instagram with 500K engagements
Originated a cow-themed scavenger hunt concept, later shared by Chick-fil-A corporate as an optional nationwide activation.
Heart of Bethany Award, Evermore Blooms, March 2025
Distinguished Alumni Award for Service to Church and Community, Mount Marty College, August 2024
20 On The Rise Nominee, Honeybook, Rising Tide, Gusto, Peerspace, August 2018
Let’s chat
Let’s chat, and I’ll let you pick a number from my list of the world’s best icebreaker questions that I have been formulating over the past few years!