Hey, I’m Bethany.
Crafting compelling brand stories through strategy and creativity, with genuine heart.
My Approach
Connection
I believe brands are built on connection. The kind that goes deeper than just recognition. It’s about stories that resonate, experiences that feel personal, and relationships that last. My work blends creativity with clarity, pairing data-driven insight with authentic storytelling so brands not only grow but grow in a way that feels true to who they are.
Strategy
Every strong brand starts with intention. I bring structure to ambiguity and clarity to complexity, helping organizations define who they are, how they show up, and where they’re going next. My experience spans from leading a rebrand, building a campaign from the ground up, to creating scalable systems that align teams. I focus on strategy that doesn’t just look good on paper, it moves people forward.
What People are Saying
"Bethany consistently demonstrates a strong dedication to personal and professional development, always seeking out new challenges and responsibilities to further enhance her skills. Most importantly, she is kind, compassionate, and immensely talented. A rare combination.."
Vaney Hariri, Think3D
"Bethany possesses a rare blend of artistic vision and technical skill. Her ability to translate ideas into stunning, impactful designs is unparalleled, and her attention to detail ensures every project she touches exceeds expectations...”
Chris Hintz, Pinnacle Productions
Accolades & Viral Wins
Young Woman of Achievement Nominee, EMBE, Sept. 2025
4 Under 40 Award Winner, YPN, August 2023
Women in Business Excellence in Marketing Nominee, SME, 2024 & 2025
“Kitten Eclipse” Viral Video, TikTok 8 million views, 3 million Facebook/Instagram views, Featured on the Dodo and various news stations
“Kitties in the Club” Meow Viral Video, TikTok 10 million views, 3.5 million engagements.
“If we say your friends name…” Viral CFA video, 8.2 million views on Instagram with 500K engagements
Originated a cow-themed scavenger hunt concept, later shared by Chick-fil-A corporate as an optional nationwide activation.
Heart of Bethany Award, Evermore Blooms, March 2025
Distinguished Alumni Award for Service to Church and Community, Mount Marty College, August 2024
Let’s Chat
Let’s chat, and I’ll let you pick a number from my list of the world’s best icebreaker questions that I have been formulating over the past few years!