At CFA, I direct the marketing and oversee all local brand strategy, managing every initiative from concept to execution. I develop and implement data-driven campaigns that drive sales growth, strengthen community relationships, catering sales, and build long-term brand loyalty. My work integrates strategic planning, creative content development, and partnership management to ensure that every marketing effort aligns with both business objectives and community values.

Beyond campaign strategy, I lead cross-functional collaboration with operations, catering, and delivery teams to ensure consistent messaging and measurable ROI across all channels. I negotiate and manage local partnerships with schools, nonprofits, and businesses to expand visibility and foster meaningful engagement. Each initiative, from digital ads to experiential activations and philanthropic programs, is designed to connect with people in ways that feel authentic, personal, and true to the CFA brand.

By combining insight, creativity, and intentional community involvement, I’ve helped position CFA as a trusted, values-driven brand in Sioux Falls; one that not only grows in sales but also in impact.